Audience Research - results and analysis of results

This bar chart shows how many times each of these different magazine names were rated the highest, as 'Underdog' was rated the highest i will use this as the magazine name for my final piece as it was rated highest by the target audience.

This bar chart shows the amount of times each of the different music genre's was rated the highest. Indie rock was rated the highest by my target audience and is suitable for my magazine's purpose of showing up coming bands and ones to watch. So for this i have chosen too use this music genre in my magazine.

As '4' was the level of interest voted the most for reading about up coming bands and artists to watch indicates that people would be interested in buying a magazine based on these topics.

Black, red and white was rated the highest when asked which colour scheme appeals to them for a magazine cover. I have chose to use this colour scheme as my target audience rated this the highest. Aswell as it meeting upto leading music magazine's front cover and content page conventions, of using 3-5 colours which are consistant through out the magazine.

This bar chart shows which font was preffered by the target audience. Doing this, this doesn't mean that the font which was preffered the most will be used in my magazine, it was just to help me see which different font styles were preffered.

The highest price the target audience would be williing to pay was £2.00, I believe this is suitable for my magazine as my target audience is students aged 16-19, and would be able to afford this on a student budget.   

In my opinion I believe that the NME cover was rated the highest as it's appealing to students from the ages 16 and above.

This being voted the most by the target audience, i will try to use some connotations of this on my magazine front cover.

Auidience Research - Questionnaire

Questionnaire


Rate these music magazine titles. (0 = Hate, 5 = Love)

-       Ones to watch   …

-       Sound System    …

-       The Base   …

-       Underdog   …

Rate these music genres in the amount you like them (0 = Hate, 5 = Love)

-       Indie Rock, e.g Arctic Monkeys.   …

-       Rock, e.g Oasis.   …

-       Indie Pop, e.g Arcade fire.   …

-       Pop punk, e.g Blink 182.    …

On a scale of 1-5 how interested would you be in reading about up coming artist and ones to watch?

1 …                 2….              3….               4…..          5….

What colour scheme would appeal to you as a magazine cover?.

(0 = Hate, 5 = Love

-       Black, Red, White.   …

-       Blue, White, Grey.    …

-       Blue, Black.   …

-       Black, White. …

List your 3 favourite bands at the minute.

……………………                              ………………………                     ………………………..

Which Font do you prefer (0 = Hate, 5 = Love)

MUSIC               MUSIC                       MUSIC                  MUSIC               MUSIC         MUSIC

……..               …………..              ………….                ………..          ………..             ……….

What is your favourite song at the minute?

……………………..

What Price would you be willing to pay for a music magazine?( 0 = Hate, 5 = Love)

-       £1.50   …

-       £2.00 …

-       £2.50  …

-       £3.00 …

-      

Which of these covers do you believe looks the best. Tick favourite.

Power point analysing music magazine cover pages and

View more presentations from tomconnor123.

Initial plans for my magazine.

Ones to watch.......  Sound System........   The Base........     Underdog..........


These were my initial music magazine names which i put into a questionaire to see what the target audience thought about them.


My magazine will be foccusing on up and coming and ones to watch bands. The genre of music my magazine will focus on will be indie/rock. My magazine will help up coming bands get the recognition they deserve/need to make it bigger. Also Indie/Rock artist which have brought out new albums/songs which have been succesfull and are worth listening to will be mentioned in the magazine.


My double page spread and front cover will consist of an interview and review of an upcoming artist.
My target audience will be students aged 16-20 and will include offerrs and promotions to draw students to buy it. Also i am planning to price the magazine at £2.00 as i believe this is suitable for a student budget, aswell as being cheaper than leading music magazines.


Once every 2 weeks ive decided to publish my magazine to keep upto date with what my magazine aims to do, also this will keep my target audience updated and interested.
The NME uses 65-70 pages for its magazines, i will use around 50 so my magazine will be shorter but filled with more bands, information and interviews and with less advertisements.

Research into Marketplace

NME Magazine                                                     

Launch Date 1952

Male/Female 73%/27%

Average Age 25

Target Market Men 17-30



Price: £2.40
Pages per Publication: 65-70

Frequency: Weekly

Circulation: 56,284

Readership: 411,000

Kerrang
Launch Date: 1981

Male/Female: 60%40%

Average Age: 16-24

Target Market Men:16-24

Price: £2.20
Pages per Publication: 60

Frequency: Weekly

Circulation: 43033

Q
Launch Date: 1986

Male/Female: 86%14%

Average Age: 37

Target Market Men: 20-40

Price: £2.20
Pages per Publication: £3.90

Frequency: monthly

Circulation:  80418

Research into magazine industry

Magazine industry -  In the UK there are over 3000 different “consumer” magazines, but a large amount of the main magazines are owned and published by a small group of companies. These companies are usually in competition with each other. Magazines make most of their money through selling advertising spaces. Advertisers like magazines because they enable them to reach very specific “niche” audiences.

IPC Media publish both the  NME and Uncut Music magazines. Bauer Media publish Mojo, Kerrang and Q music magazines which are all main popular music magazines purchased and read by the public. Future media publishing publish magazines on instruments and genres of music such as Classic rock and Computer Music.

·         The Fly (free) ; Channelfly Enterprises Ltd ; 100,386 ; -7.2%

·         Mojo ; Bauer Consumer Media ; 87,262 ; -4.8%

·         Q ; Bauer Consumer Media ; 80,418 ; -10.1%

·         Uncut ; IPC Media Ltd ; 66,004 ; -10.9%

·         The Stool Pigeon (fee) ; Junko Partners Publishing ; 51,750 ; N/A

·         Properganda (free) ; Proper Music Distribution ; 45,212 ; N/A

·         Kerrang! ; Bauer Consumer Media ; 43,033 ; -2.2%

·         DIY Magazine (free) ; RWD Creative Media Limited ; 38,125 ; N/A

·         New Musical Express ; IPC Media Ltd ; 29,020 ; -14.3%

The magazines that are free make money through advertisements.

Evaluation of College magazine Contents page.

This is my College magazine's content page, i have used relavent information in the contents page which links with the theme of the magazine. Also i have used all the major content page conventions to make it as profesional as possible such as;

• Some offers are made in the content e.g Discounts/Offers.
• Colour scheme is constant for both content and front cover.
• Bold page numbers.
• Pictures of peoples faces.
• No empty spaces used.

Evaluation of College magazine front cover.

 This is my College magazine front cover. The image i used was of a college student at priestley college so is suitable for my sports college magazine. Also i have made sure the text on my front cover does not overlap over onto the head/face of the image.
I have used as many magazine cover conventions as i could such as;

• Bold heading and title
• Consistant text and colour scheme
• Small bar code
• Low price for students. (in this case the magazines free)
• Small coverlines and quoteds arranged around the main image.
• Main image of student has eye contact with the reader.

Original images used in college magazine

This was an image i took of the college football team, and i would use on my articles on football in college.



I took this image of Sam kirby at a sports event, and would use the image in the interview with Sam kirby.

I took this of a pupil and teacher in a AS Sports class.

Features and potential titles

Titles
Student sports
The college times
College sports
Priestley's weekly

Features

1. New sports kit.
2. Girls netball tournament and how they are doing.
3. Sports events, including rugby match, Priestley VS Lymm.
4. Rugby starting team shown.
5. Interview with Preistley's football coach.
6. News on upcoming sports.
7. Upcoming tournaments.
8. Images on sports around the college.
9. Vouchers and discounts on equipment and kits.
10. Trial events and dates.

College magazine sketches

Conventions of magazine contents

• Section from the editor, speaks to the reader.
• Photographs illustrate the content of the main articles.
• Some offers are presented in the content. eg discounts.
• Colour scheme is consistant for both content and front cover.
• Design and lay out is similar for content and front cover.
• Qoutes are used in the content to give snip its of articles to the reader.
• Bold page numbers.
• Subheadings are used.
• Pictures of peoples faces.
• Content list layed out in columns
• No empty spaces.

Conventions of a magazine front cover and contents page.

Magazine front cover conventions

• Colour schemes normally 3-5 colours used for front cover of magazine.
• Price of magazine is usually low in price.
• Smaller coverlines aranged around main image.
• Use of various fonts and sizes.
• Small issue cover number,Barcode.
• One large image usauly used in central front cover page.(usaully celebrity)
• Facial expressions of the person in the image convey the personality of the celeb.
• The image of the person on the front cover has usually got eye contact with the reader.
• Clothing of cover image matches style/fashion of personality.